Ideal Customer Profile refinement is the basis of an effective PMF analysis. Measuring PMF through relevant metrics will be integral for growth and more importantly, retention.
Guiding in the creation of overall business and market strategies, rapid testing of strategies, and iteration or pivoting if necessary.
Analyzing and optimizing inbound and outbound sales funnels through the use of relevant data. Advising on clear data metrics for the evaluation of sales funnels and strategy-funnel alignment.